Mobike bikes exit the bike-sharing market,lime is coming
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Release time：2019-04-19
Browse：3222
On April 16, 2019, Mobay APP appeared that some bicycles scanned code can not be used. According to industry insiders, this part of bicycles is exclusive to the United States. It needs to use the United States App to scan code and unlock before it can be used. Regarding this, the American Regiment official has not yet responded. Mobye bicycle said that this is to explore one-stop living services and explore the use of bicycles. So some bicycles were selected for the test. Except for the permission of the American Regiment APP, the related costs and rules have not changed.
This can be seen as evidence that Mobai is gradually integrating into the group. It has been one year since the acquisition of Mobai by the group. It can be said that the running-in period between Mobai and the group is almost over. In January 2019, the American Regiment officially announced that it had taken over Mobai completely and that Mobai would become the bicycle division of the American Regiment. Once the three giants sharing bicycles, now only Harrow bicycles, Mobai has changed its name, ofo is in a serious deposit crisis. To be profitable, Mobai had to announce a price increase, from 0.5 yuan/30 minutes to 1 yuan/15 minutes. This move has attracted a lot of external discussion. In fact, the reason for the price increase is that the Mobai bicycle can not afford to burn money. It has lost more than 4 billion yuan in 2018.
Ofo can be said to be the most miserable of the three families. Although Mobai was acquired by the beauty group, it can continue to operate somehow. Ofo is directly overwhelmed by a huge deposit, and from time to time there is news of "bankruptcy". As the only Haro bicycle that has persisted to the present day, because the big Alibaba group, together with nearly 4 billion yuan of financing in 2018, makes the Haro bicycle temporarily free from the financial distress like Mobai and ofo. But external financing will always run out of time, and Alibaba will not always provide shelter for Harrow bicycles. Whether Harrow's bicycle will be profitable before the money runs out is still a question.
According to the recent action of Harrow bicycle, it can be clearly seen that Harrow bicycle does not put eggs in the same basket. Harrow not only lays out the shared bicycle, but also lays out the shared bicycle, shared taxi, shared car and so on. Whether these projects are profitable or not depends on the response of the market. Before 2018, sharing bicycles was the most popular outlet, which attracted numerous entrepreneurs. But after the winter of 2018, countless sharing bicycles exited one after another, leaving only one chicken feather. But when Mobai and ofo left the arena, another shared bicycle just entered the battlefield, but the shared bicycle was not a bicycle, but a scooter.
The shared scooter, Lime, has received $770 million in financing and has made profits in some parts of the country. But when it comes to the domestic market, the person in charge said that he would not consider entering the domestic market in the near future. On the one hand, the mode of travel at home and abroad is different, and on the other hand, he thinks that sharing bicycles at home has more advantages. Compared with bicycles, the depreciation rate of scooters is very high, and safety is also a problem, and scooters need to be charged regularly, and shock absorption on stones is also a problem. For future development, Lime official said it would learn from the past and the experience of ofo and American online car appointment. Many projects were inspired by domestic Internet projects.
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